Jamaica is an easy choice for many travelers. Go to enjoy the music, food, beaches, and hospitality that have made it one of the Caribbean's most popular destinations. Jamaica is well-known for its contributions to the world of music, and is the destination of many reggae fans who come here to get in touch with their inner Bob Marley. But the island is also the birthplace of a cooking style known as jerk. This mouth-numbing barbecue has found fans the world over. Vacationers have several options for their Jamaican home away from home. Montego Bay (or MoBay) is easy to reach and makes for great short trips. Ocho Rios (often just Ochi) is a lush destination favored by honeymooners for its tropical beauty. Negril, once a hippie haven, hangs on to its laid-back roots.