From backpackers to the superrich, from day-trippers to yachties to celebrities (who head here by helicopter), Mykonos has become one of the most popular of the Aegean islands. Today's scene is a weird but attractive cocktail of tradition, beauty, and glitz, but travelers from all over the world have always been drawn to this dry, rugged island—at 10 miles by 7 miles, one of the smallest of the Cyclades—thanks to its many stretches of sandy beach, its thatched windmills, and its picturesque port town. One thing is certain: Mykonos knows how to maintain its attractiveness, how to develop it, and how to sell it. Complain as you will that it is touristy and overdeveloped, you'll be back.